Rob Gentul
← All work

NBCUniversal · Peacock playback

Binge-watching starts a second and a half faster.

I owned the roadmap for server-side ad insertion (SSAI) data prefetching for binge watching, cutting VOD startup time.

Role
Senior Technical Product Manager
When
Sep 2023 to Oct 2026
Team
Peacock mobile and connected TV
Company
NBCUniversal
SSAIPrefetchPlaybackAd insertion
5.12s → 3.53sVOD startup time

Self-reported team result

Figure is from my resume and LinkedIn. Measurement period and method weren’t published.

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The problem

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What I owned

I owned the roadmap for server-side ad insertion (SSAI) data prefetching for binge watching.

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How it went

Placeholder beat

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Placeholder beat

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Placeholder beat

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How I know it works

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What I’d do differently

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Next

Let’s talk.

Questions about this one? Grab 30 minutes.